DECATHLON designs its own products since 1986. In 2008, it dawned on our teams: what is our products' environmental impact? At the same time, environmental labellingv was emerging, thanks to French regulations coming out of the Grenelle environmental summit in France. DECATHLON decided to get involved in a pilot project with ten other retailers in the retail sector. What then followed was an experiment led by the French Ministry of the Environment and Social Solidarity, in which 168 companies volunteered to take part.
In the years that followed, DECATHLON carried on its involvement in experimentation, which then became European. We launched consumer studies to best answer our customers' needs, and develop partnerships. We also worked hand in hand with the ADEME and the French Ministry's of Sustainable Transition. Endeavours that helped us test, survey and adapt eco-labelling entering a dynamic of continual improvement. Our goal: help consumers make their choice by making environmental information easy to understand and visible.
In 2014, we integrated the environmental calculation in our design tools to boost eco-design.
In 2017, we took part in the creation of an Environmental textile database with the French government’s Sustainable Transition Agency (ADEME). It was made available to everyone and is now the sector's reference.
In 2019, eco-labelling came into effect for over 3,500 DECATHLON products. A figure that doubles each year. A roll-out hailed by the French government recognising DECATHLON as a trailblazer with this system.
In 2020, our team in charge of the project was, by the way, invited by the Secretary of State, Brune Poirson, to present it during the press conference at the French Ministry of Sustainable Transition.
Our system, put together with the ADEME having proved its worth, the French government decided to include it in the law against waste for a circular economy announced at the start of the year. This will become compulsory for all clothing companies in several months.