Why wear sports bra for running?

Your bust moves up and down with each stride you take. It happens whether you have modest curves or more ample proportions, although bigger bust sizes will experience a greater degree of bouncing. This can be uncomfortable and painful, especially when you wear regular bras with underwiring which can poke the breast and damage tissue. Prolonged use of these bras while running can cause irreversible damage, decreasing the firmness and support structure of the breasts, and even causing sagging and deformation.

Maybe it's time to reconsider sport bras.

Bust support is good, but it shouldn't come at any expense - you still want to be comfortable during your run. So our design teams focus specifically on 2 points: chafing and perspiration wicking. 

Our Comfort Running Bra features "anti-perspirant" textiles coupled with perforations made by ultrasound. The cross-over straps provide freedom of movement, especially between the shoulder blades. Our seamless assembly techniques help reduce the risk of chafing on long runs.

Forget about sport bras that leave you shapeless. Styles like the Comfort Running Bra were designed to provide all the comfort and support you would expect from a running bra, but without smashing ladies into submission.